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Have you seen those TV screens
installed in public areas like retail
stores, waiting areas, auto dealerships,
restaurants and bars just to name a few?
Well, that’s called Digital
Signage and it’s used to educate, inform or
advertise
the right message at the right place
at the right time.
Our software is a powerful
enterprise application that supports all of the latest web
standards including HTML5, Flash, HD videos,
MRSS, YouTube, Live Weather, Live TV and much more.
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A digital sign typically consists of a
computer or playback device connected to a
large, bright flat panel display such as a
plasma, LCD or LED display and the Internet
for remote access.
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Once your TV screens and playback device
are connected, it's time to design
your digital signage layout and
populate it with content like your company
graphic assets, text scrolls, live
weather/time, company news, stocks, specials, sale
items and other pertinent and relevant
information. All items can be changed
at any time.
Together, these items
convey your unique brand directly to your
customers as they watch your screens at your
place of business.
Using about the same
space as a poster, your TV screens can
accommodate an unlimited number of
promotional items.
That's powerful, smart,
fast and greener for the environment.
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This is the true
power of digital signage. While virtually
all other forms of media are passive and may
or may not catch your customers when they
are away from your business, digital signage
speaks directly to them when they are at
your business and most receptive to your
products and services. Where better to
promote, inform and engage your audience?
It's called
point-of-purchase or
point-of-interest marketing and it could be a game
changer for your brand awareness, sales and profits.
According to an Info Trends
study, digital signage displays can
influence additonal customer purchase
behavior by up to 29.5%. |
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Your business is very important. Your
customers are important. Managing your
digital marketing is critical.
It may seem
daunting - managing your screens, building your
layouts, and creating your content graphics and
information on a regular and ongoing basis.
That's why
ip|NARROWCAST can do it ALL so you don't have
to. |
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